Revision Units

|UNIT 3 | CONTENT: 1) MARKETING -Market look - convergence psychometric test and repeat purchase -Product vivification cycle -Boston Matrix -Branding and preeminence -Building a successful marketing mix 2) MEETING client NEEDS -Design and seek development -Manage stock and quality -Cost-effective operations and competitiveness -Effective customer Service -Meeting consumer protection laws 3) EFFECTIVE fiscal MANAGEMENT -How to improve cash flow -How to improve usefulness -Break-even charts and break-even analysis -Financial growth 4) EFFECT PEOPLE MANAGEMENT -Organisational social organisation -Motivational theory -Communication -Remuneration 5) THE WIDER globe AFFECTING BUSINESS -Ethics in line -Environ mental issues -Economic issues affecting international trade -The impact of political sympathies and the EU 3.1 Marketing Market research Market research is finding issue to the gameest degree your: Customers Competitors Market There are two types of market research: ancient research you campaign out yourself e.g. questionnaires Secondary research that has been carried out by soulfulness else and you use it to make decisions e.g. internet, newspapers You use your market research to motor a feel of what your customers want. For example; A survey shows that 76% of your target market want high definition TVs at low prices you would settle to achieve this by setting the prices of your HD TVs reject than your competitors. Product streamlet and repeat purchase: Most businesses urinate many products The kitchen stove of products they sell is known as the crop MIX E.g Produ ct life cycle: ALL products have a life-s! pan/expectancy. Businesses normally use the product life cycle to expand this and model out how well products have...If you want to get a plentiful essay, order it on our website: OrderEssay.net

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